In-House Designer
Though many types of projects, both digital and print, find their way across my desk, my main focus is content creation for email and social media. I create content like the video playing above and the static imagery found below.
Though many types of projects, both digital and print, find their way across my desk, my main focus is content creation for email and social media. I create content like the video playing above and the static imagery found below.
The tools utilized for a majority of my work are Adobe XD, Photoshop, After Effects, InDesign and Illustrator.
SOCIAL MEDIA
One challenge I have to solve for on a regular basis is finding an appropriate method to convey imagery and leverage humor in tasteful ways. While previous approaches to social media content creation included jokes for humor's sake and cartoonish imagery, we felt they did not accurately communicate the message and represent Ferguson Enterprises as a brand accurately.
Old Imagery style
New Imagery style
SOLUTION
Instead, to become more like an industry sage in our space, we now leverage high quality photography and clean typography along with a more serious tone. We want to leverage humor if, and only if, it furthers the message we are trying to convey.
My role in creation of these images is collaborating extensively with our copy writers and creative team leads to come up with appropriate visions and pushing back when imagery requested of us from our customer groups approaches the realm of cartoons or humor for humor's sake. Presenting mockups and providing solutions grounded in solid design fundamentals to grab the viewers attention, communicate our message effectively and build a consistent sense of brand presence are the end goal for our teams.
In terms of artistic creation, I assembled these images in Photoshop by manipulating and compositing both stock and in house photography to create highly engaging, bold, gritty, realistic images that embody our brand positioning for our respective customer groups.
My role in creation of these images is collaborating extensively with our copy writers and creative team leads to come up with appropriate visions and pushing back when imagery requested of us from our customer groups approaches the realm of cartoons or humor for humor's sake. Presenting mockups and providing solutions grounded in solid design fundamentals to grab the viewers attention, communicate our message effectively and build a consistent sense of brand presence are the end goal for our teams.
In terms of artistic creation, I assembled these images in Photoshop by manipulating and compositing both stock and in house photography to create highly engaging, bold, gritty, realistic images that embody our brand positioning for our respective customer groups.
PRINT
While my strength lies in digital content creation, I also have the skills to create eye-catching and impactful designs for various print materials. Whether it's clothing, brochures, flyers, posters, or business cards, I can create visually appealing layouts and select the right typography, colors, and imagery to convey your message effectively in the physical realm.
